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Snapchat Launches First AI Video Lenses for Premium Users
Snapchat introduces its first-ever AI video-generating Lenses, available to users with the Snapchat Platinum subscription, which costs $15.99 per month.
AI Video Lenses Powered by Snap's In-House Technology
The new Lenses use a video model developed by Snapchat itself, building on technology first revealed at Snap’s Partner Summit last September.
Snapchat Competes with Rivals Like Instagram and TikTok
By offering AI Video Lenses, Snapchat aims to stay ahead of competitors like Instagram and TikTok by providing unique features not yet available on other platforms.
Three AI Video Lenses Available, More Coming Soon
Launch includes three Lenses: "Raccoon," "Fox," and "Spring Flowers." Snapchat plans to add more AI Video Lenses every week.
Snapchat Builds Its Own AI Models for Lower Costs and Better Quality
Snapchat moves towards creating in-house AI tools, which allows for offering high-quality features at a lower cost compared to relying on external AI providers like OpenAI and Google.